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Making the perfect combinationAfter the launch of BombaySapphire.com in the spring of 2008, the Italian marketing team approached Shift to provide digital support for their Perfect Combination initiative. The website being a key component of a large-scale marketing push to promote the pairing of Bombay Sapphire drinks with high-end cuisine. Read more... |
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When I go for a drink, my car stays homeThat's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel. Read more... |
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It's not easy being greenIn a marketing climate rife with less-than-authentic green claims, Shift was given the task of communicating the unique qualities of Unifi's flagship product, Repreve, in a fairly cluttered space. At the same time, as an ingredient brand, our efforts needed to build association of recycled/green with Repreve -- in the same manner Lycra is associated with qualities of stretch. Read more... |
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Creating an art movement from scratchIn parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand. At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born. Read more... |
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Thinking outside the pageTo further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities. Read more... |
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Let's take this party mobileTapping into the increasingly present market for mobile web applications, Bacardi USA desired a mobile experience that promoted their family of products while paying of their social responsibility efforts. Read more... |
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Delivering a best-in-category brand experienceExel, the $4.6 billon North American supply chain management and logistics division of DHL and Deustche Post World Net, came to Shift with a newly defined brand and a severely outdated website. Read more... |
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Large enough to care for you, small enough to care about youIn conjunction with a major facilities and service line expansion, FRMC turned to Shift to help establish a completely new web presence. Chief among the challenges our team faced was transitioning an existing, narrow perception of the small, community hospital to that of a premier, regional medical center -- which FRMC had certainly become. Read more... |
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What if you sold the solution, not the product?Panasonic’s Toughbook line of laptops has many challenging selling propositions. Most testing among these is that they are sold through OEMs and priced much higher than competitors. Panasonic needed an effective avenue to educate sales teams on product attributes, value propositions and brand voice and tone. They lacked the ability to coach individual sales professionals through the complex process for their specific industry markets. Read more... |
Proven. By Experience. Serving clients around the world gives us a broad base for understanding culture and business -- and generating momentum-building solutions.
