Bombay Sapphire - Inspired Mixology Facebook Application
Bombay Sapphire

Translating cocktail mixology to the social space


As part of an effort to extend the reach and relevancy of their successful Designer Glass Competition, Bombay Sapphire reached out to Shift Global for solutions to activate the program in the newly open application environment within Facebook.  Read more...
 

Cheers. Salud. Sláinte. Shift Steals The Show


After years spent avoiding arts organizations and awards shows, Shift took 5 of 7 awards in the Interactive and Video category, including Best of Category for the Dewars.com Global Website and Digital Brand Framework.  Read more...
 
Dewar’s 12 - Digital Experience + Motion Graphics
Dewar’s 12

Substance always trumps style


Dewar's 12 launched a new campaign that sought to define the idea of substance. The campaign focused on the idea that it's what's inside that counts. This message needed to be conveyed through print, television and interactive media.  Read more...
 
Noilly Prat - Digital Brand Experience
Noilly Prat

Conveying the essence of France and the Languedoc


In 2007, Bacardi Global Brands added Noilly Prat to its premium brands portfolio. A niche market brand for connoisseurs, it was the first dry white vermouth, created in 1813 by Joseph Noilly. Upon its acquisition, Bacardi wanted to raise Noilly Prat's profile internationally with a global market platform, and tapped Shift to extend the brand and communication strategy to the web.  Read more...
 
Vanille Royale - Digital Platform + Brand Site
Vanille Royale

A special treat for special times


Though one of the smallest brands in the Bacardi portfolio, Vanille Royale was poised for growth. As part of a global effort to widen distribution of the product, Bacardi USA reached out to Shift to plan, design and build a robust, extensible presence for the brand.  Read more...
 
Sommers Whole-Brained Creative - Web Experience
Sommers Whole-Brained Creative

What, you might ask, do we do?


When our friends at Sommers Whole-Brained Creative approached us about developing a new site for their brand and communication design practice, we jumped at the chance.  Read more...
 
Fetch - Digital Strategy, Application Design + Brand Extension
Fetch

Brand it and bring it to life in the digital channel


A private equity group approached Shift with an idea to create a web and catalog experience or the under-served niche of high-income, female owners of purebred dogs. They had knowledge of the business opportunity, but not the digital channel

Shift's initial brief was to name and brand the business. Our recommendation of "Fetch" won out over hundreds of other names generated by competitive naming and branding consultants.  Read more...
 
Rubi Rey Rum - Digital Brand Experience
Rubi Rey Rum

A rich, premium experience in an undifferentiated category


Always looking to craft new products in an otherwise cluttered category, Bacardi conceived, created and test marketed a hand-crafted, small batch rum called Rubi Rey. As part of the launch/test effort, Shift was engaged to develop a plan, design and execute digital presence for the brand.  Read more...
 
Dewar’s Scotch Whisky - Global Digital Experience + Brand Framework
Dewar’s Scotch Whisky

Seven sites, one framework


John Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand.  Read more...