Bacardi Limited - Experience Design, Localization + CMS
Bacardi Limited

Willkommen bei Bacardi-Martini


With its global corporate site already established, Bacardi Limited wanted each of its markets to be capable of creating their own, localized corporate sites.  Read more...

 
NASCAR Nationwide Series - Digital Strategy + Experience Design
NASCAR Nationwide Series

Authentically connecting to a new customer segement


Having spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd?  Read more...

 
Champions Drink Responsibly - Social Responsibility Platform
Champions Drink Responsibly

When I go for a drink, my car stays home


That's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel.  Read more...

 
Bombay Sapphire - Global Digital Experience + Brand Framework
Bombay Sapphire

Thinking outside the page


To further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities.  Read more...

 
Exel - Digital Brand Experience + Content Platform
Exel

Delivering a best-in-category brand experience


Exel, the $4.6 billon North American supply chain management and logistics division of DHL and Deustche Post World Net, came to Shift with a newly defined brand and a severely outdated website.  Read more...

 
Panasonic - Custom Learning Management System + Courseware
Panasonic

What if you sold the solution, not the product?


Panasonic’s Toughbook line of laptops has many challenging selling propositions. Most testing among these is that they are sold through OEMs and priced much higher than competitors. Panasonic needed an effective avenue to educate sales teams on product attributes, value propositions and brand voice and tone. They lacked the ability to coach individual sales professionals through the complex process for their specific industry markets.  Read more...

 
Fetch - Digital Strategy, Application Design + Brand Extension
Fetch

Brand it and bring it to life in the digital channel


A private equity group approached Shift with an idea to create a web and catalog experience or the under-served niche of high-income, female owners of purebred dogs. They had knowledge of the business opportunity, but not the digital channel

Shift's initial brief was to name and brand the business. Our recommendation of "Fetch" won out over hundreds of other names generated by competitive naming and branding consultants.  Read more...

 
Dewar’s Scotch Whisky - Global Digital Experience + Brand Framework
Dewar’s Scotch Whisky

Seven sites, one framework


John Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand.  Read more...

 
BarTV - Digital Experience, Brand + Podcasting Platform
BarTV

Building and branding the ultimate guide to bar and cocktail culture


Leveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture.  Read more...

 
Germain Motor Company - Access Germain Web Application
Germain Motor Company

Putting real time, distributed data at management's fingertips


After a period of rapid growth and expansion, family-owned Germain Motor compay of Columbus, Ohio found that the hands-on management of their diverse entities was very time consuming. Shift proposed and implemented the "Access Germain" intranet system to efficiently communicate across the entire business.  Read more...