Champions Drink Responsibly - Social Responsibility Platform
Champions Drink Responsibly

When I go for a drink, my car stays home


That's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel.  Read more...

 
Repreve - Digital Brand Education + Product Experience
Repreve

It's not easy being green


In a marketing climate rife with less-than-authentic green claims, Shift was given the task of communicating the unique qualities of Unifi's flagship product, Repreve, in a fairly cluttered space.

At the same time, as an ingredient brand, our efforts needed to build association of recycled/green with Repreve -- in the same manner Lycra is associated with qualities of stretch.  Read more...

 
Bacardi Mobile Widget - iPhone + Blackberry Application
Bacardi Mobile Widget

Let's take this party mobile


Tapping into the increasingly present market for mobile web applications, Bacardi USA desired a mobile experience that promoted their family of products while paying of their social responsibility efforts.  Read more...