Dewar's - TEDGlobal Facebook Integration
Dewar's

Dewar's at TED


As part of their sponsorship of 2011's TEDGlobal event in Edinburgh, Dewar's Scotch Whisky engaged Shift to plan and develop an integrated Facebook-based experience for those fans who weren't lucky enough to attend.  Read more...

 
Alliance Data - Facebook Integration For Retail Card Holders
Alliance Data

Empowering Account Holders


Working with Alliance Data, Shift has developed a template-based series of Facebook tabs that provide cardholder access to account management, shopping and special offers. For those who are not already cardholders, the tab identifies loyalty benefits and provides quick access to an online application.  Read more...

 
Bombay Sapphire

There's Something Inside...You.


Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character.  Read more...

 
Gilt Groupe - Gilt Man Made Facebook Application
Gilt Groupe

Rich consumer engagement in the social playground


Responding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover."
 Read more...

 
Dewar's + Callaway - Website, Mobile Apps, Game + Sweepstakes
Dewar's + Callaway

Let's find your swing


Uniting with golf equipment giant Callaway, Dewar’s desired a digital marketing campaign that would highlight the partnership on the web and attract its shared audience.  Read more...

 
Champions Drink Responsibly - Social Responsibility Platform
Champions Drink Responsibly

When I go for a drink, my car stays home


That's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel.  Read more...

 
Repreve - Digital Brand Education + Product Experience
Repreve

It's not easy being green


In a marketing climate rife with less-than-authentic green claims, Shift was given the task of communicating the unique qualities of Unifi's flagship product, Repreve, in a fairly cluttered space.

At the same time, as an ingredient brand, our efforts needed to build association of recycled/green with Repreve -- in the same manner Lycra is associated with qualities of stretch.  Read more...

 
The86Collective - Digital Brand Activation
The86Collective

Creating an art movement from scratch


In parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand.

At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born.  Read more...

 
Bacardi Mobile Widget - iPhone + Blackberry Application
Bacardi Mobile Widget

Let's take this party mobile


Tapping into the increasingly present market for mobile web applications, Bacardi USA desired a mobile experience that promoted their family of products while paying of their social responsibility efforts.  Read more...

 
Bombay Sapphire - Inspired Mixology Facebook Application
Bombay Sapphire

Translating cocktail mixology to the social space


As part of an effort to extend the reach and relevancy of their successful Designer Glass Competition, Bombay Sapphire reached out to Shift Global for solutions to activate the program in the newly open application environment within Facebook.  Read more...

 
Bacardi Mojito - Digital Product Experience + Video
Bacardi Mojito

The perfect digital accompaniment for summer


In parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito.  Read more...