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Dewar's at TEDAs part of their sponsorship of 2011's TEDGlobal event in Edinburgh, Dewar's Scotch Whisky engaged Shift to plan and develop an integrated Facebook-based experience for those fans who weren't lucky enough to attend. Read more... |
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Empowering Account HoldersWorking with Alliance Data, Shift has developed a template-based series of Facebook tabs that provide cardholder access to account management, shopping and special offers. For those who are not already cardholders, the tab identifies loyalty benefits and provides quick access to an online application. Read more... |
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There's Something Inside...You.Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character. Read more... |
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Rich consumer engagement in the social playgroundResponding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover." Read more... |
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Let's find your swingUniting with golf equipment giant Callaway, Dewar’s desired a digital marketing campaign that would highlight the partnership on the web and attract its shared audience. Read more... |
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When I go for a drink, my car stays homeThat's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel. Read more... |
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It's not easy being greenIn a marketing climate rife with less-than-authentic green claims, Shift was given the task of communicating the unique qualities of Unifi's flagship product, Repreve, in a fairly cluttered space. At the same time, as an ingredient brand, our efforts needed to build association of recycled/green with Repreve -- in the same manner Lycra is associated with qualities of stretch. Read more... |
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Creating an art movement from scratchIn parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand. At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born. Read more... |
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Let's take this party mobileTapping into the increasingly present market for mobile web applications, Bacardi USA desired a mobile experience that promoted their family of products while paying of their social responsibility efforts. Read more... |
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Translating cocktail mixology to the social spaceAs part of an effort to extend the reach and relevancy of their successful Designer Glass Competition, Bombay Sapphire reached out to Shift Global for solutions to activate the program in the newly open application environment within Facebook. Read more... |
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The perfect digital accompaniment for summerIn parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito. Read more... |
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