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NASCAR Nationwide Series / Digital Strategy + Experience Design

Authentically connecting to a new customer segement

Having spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd? Read more...

Champions Drink Responsibly / Social Responsibility Platform

When I go for a drink, my car stays home

That's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel. Read more...

agency partnership automotive Bacardi consumer brands digital strategy experience design Flash/Flex localization Michael Schumacher packaged goods racing social responsibility spirits technical architecture technical development

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