Champions Drink Responsibly - Social Responsibility Platform
Champions Drink Responsibly

When I go for a drink, my car stays home


That's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel.  Read more...

 
Repreve - Digital Brand Education + Product Experience
Repreve

It's not easy being green


In a marketing climate rife with less-than-authentic green claims, Shift was given the task of communicating the unique qualities of Unifi's flagship product, Repreve, in a fairly cluttered space.

At the same time, as an ingredient brand, our efforts needed to build association of recycled/green with Repreve -- in the same manner Lycra is associated with qualities of stretch.  Read more...

 
The86Collective - Digital Brand Activation
The86Collective

Creating an art movement from scratch


In parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand.

At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born.  Read more...

 
Bombay Sapphire - Global Digital Experience + Brand Framework
Bombay Sapphire

Thinking outside the page


To further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities.  Read more...

 
Bacardi Mobile Widget - iPhone + Blackberry Application
Bacardi Mobile Widget

Let's take this party mobile


Tapping into the increasingly present market for mobile web applications, Bacardi USA desired a mobile experience that promoted their family of products while paying of their social responsibility efforts.  Read more...

 
Dewar’s 12 - Digital Experience + Motion Graphics
Dewar’s 12

Substance always trumps style


Dewar's 12 launched a new campaign that sought to define the idea of substance. The campaign focused on the idea that it's what's inside that counts. This message needed to be conveyed through print, television and interactive media.  Read more...

 
Noilly Prat - Digital Brand Experience
Noilly Prat

Conveying the essence of France and the Languedoc


In 2007, Bacardi Global Brands added Noilly Prat to its premium brands portfolio. A niche market brand for connoisseurs, it was the first dry white vermouth, created in 1813 by Joseph Noilly. Upon its acquisition, Bacardi wanted to raise Noilly Prat's profile internationally with a global market platform, and tapped Shift to extend the brand and communication strategy to the web.  Read more...

 
Vanille Royale - Digital Platform + Brand Site
Vanille Royale

A special treat for special times


Though one of the smallest brands in the Bacardi portfolio, Vanille Royale was poised for growth. As part of a global effort to widen distribution of the product, Bacardi USA reached out to Shift to plan, design and build a robust, extensible presence for the brand.  Read more...

 
Rubi Rey Rum - Digital Brand Experience
Rubi Rey Rum

A rich, premium experience in an undifferentiated category


Always looking to craft new products in an otherwise cluttered category, Bacardi conceived, created and test marketed a hand-crafted, small batch rum called Rubi Rey. As part of the launch/test effort, Shift was engaged to develop a plan, design and execute digital presence for the brand.  Read more...

 
Dewar’s Scotch Whisky - Global Digital Experience + Brand Framework
Dewar’s Scotch Whisky

Seven sites, one framework


John Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand.  Read more...

 
Bacardi Mojito - Digital Product Experience + Video
Bacardi Mojito

The perfect digital accompaniment for summer


In parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito.  Read more...