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We like that, now make it moveHaving recently rolled out several digital marketing campaigns for a number of brands, Bacardi asked Shift to develop motion graphic samples to capture the essence and results of each of these campaigns. Read more... |
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Authentically connecting to a new customer segementHaving spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd? Read more... |
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It's not easy being greenIn a marketing climate rife with less-than-authentic green claims, Shift was given the task of communicating the unique qualities of Unifi's flagship product, Repreve, in a fairly cluttered space. At the same time, as an ingredient brand, our efforts needed to build association of recycled/green with Repreve -- in the same manner Lycra is associated with qualities of stretch. Read more... |
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Creating an art movement from scratchIn parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand. At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born. Read more... |
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Thinking outside the pageTo further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities. Read more... |
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Substance always trumps styleDewar's 12 launched a new campaign that sought to define the idea of substance. The campaign focused on the idea that it's what's inside that counts. This message needed to be conveyed through print, television and interactive media. Read more... |
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Conveying the essence of France and the LanguedocIn 2007, Bacardi Global Brands added Noilly Prat to its premium brands portfolio. A niche market brand for connoisseurs, it was the first dry white vermouth, created in 1813 by Joseph Noilly. Upon its acquisition, Bacardi wanted to raise Noilly Prat's profile internationally with a global market platform, and tapped Shift to extend the brand and communication strategy to the web. Read more... |
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A special treat for special timesThough one of the smallest brands in the Bacardi portfolio, Vanille Royale was poised for growth. As part of a global effort to widen distribution of the product, Bacardi USA reached out to Shift to plan, design and build a robust, extensible presence for the brand. Read more... |
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A rich, premium experience in an undifferentiated categoryAlways looking to craft new products in an otherwise cluttered category, Bacardi conceived, created and test marketed a hand-crafted, small batch rum called Rubi Rey. As part of the launch/test effort, Shift was engaged to develop a plan, design and execute digital presence for the brand. Read more... |
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Seven sites, one frameworkJohn Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand. Read more... |
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Building and branding the ultimate guide to bar and cocktail cultureLeveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture. Read more... |
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Experience the sultry seduction of Havana nightlifeHavana Club, an original iconic rum from Cuba, was relaunched in limited quantities by Bacardi USA after extensive work to recraft the spirit using the original 1935 recipe. As part of the launch effort, Shift was engaged to develop a modest digital presence that paid homage to the 1930s speakeasy cocktail experience, presented the brand as a luxury product and served as a digital destination for offline marketing initiatives. Read more... |
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The perfect digital accompaniment for summerIn parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito. Read more... |
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