NASCAR Nationwide Series - Digital Strategy + Web Experience Design
NASCAR Nationwide Series

Effectively Using The Digital Channel To Authentically Connect To A New Customer Segment


Having spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd?  Read more...
 
Bombay Sapphire - Global Web Experience + Brand Framework
Bombay Sapphire

Thinking Outside The Page


To further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities.  Read more...
 
Dewar’s 12 - Web Experience + Motion Graphics
Dewar’s 12

Substance Trumps Style


Dewar's 12 launched a new campaign that sought to define the idea of substance. The campaign focused on the idea that it's what's inside that counts. This message needed to be conveyed through print, television and interactive media.  Read more...
 
Dewar’s Scotch Whisky - Global Web Experience + Brand Framework
Dewar’s Scotch Whisky

Seven Sites, One Framework


John Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand.  Read more...
 
BarTV - Web Experience, Brand Identity + Podcasting Platform
BarTV

Building and Branding the Ultimate Guide to Bar and Cocktail Culture


Leveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture.  Read more...