Battelle for Kids - Content + Courseware Development
Battelle for Kids

Accelerating student learning through professional development


Battelle for Kids has quickly become a leader in the development of learning systems that empower educators and school districts. As they began to develop a new series of courses focused on Formative Assessment (an "as you go" measure of student progress, rather than a single high stakes test), they engaged Shift to re-organize and re-envision their comprehensive face-to-face content into a series of segmented, progressive digital courses.  Read more...

 
NASCAR Nationwide Series - Digital Strategy + Experience Design
NASCAR Nationwide Series

Authentically connecting to a new customer segement


Having spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd?  Read more...

 
Sommers Whole-Brained Creative - Web Experience
Sommers Whole-Brained Creative

What, you might ask, do we do?


When our friends at Sommers Whole-Brained Creative approached us about developing a new site for their brand and communication design practice, we jumped at the chance.  Read more...

 
Fetch - Digital Strategy, Application Design + Brand Extension
Fetch

Brand it and bring it to life in the digital channel


A private equity group approached Shift with an idea to create a web and catalog experience or the under-served niche of high-income, female owners of purebred dogs. They had knowledge of the business opportunity, but not the digital channel

Shift's initial brief was to name and brand the business. Our recommendation of "Fetch" won out over hundreds of other names generated by competitive naming and branding consultants.  Read more...

 
Germain Motor Company - Access Germain Web Application
Germain Motor Company

Putting real time, distributed data at management's fingertips


After a period of rapid growth and expansion, family-owned Germain Motor compay of Columbus, Ohio found that the hands-on management of their diverse entities was very time consuming. Shift proposed and implemented the "Access Germain" intranet system to efficiently communicate across the entire business.  Read more...

 
Nielsen//NetRatings - Web Application Design + Digital Strategy
Nielsen//NetRatings

We have two products... and no idea how to bring them together


Nielsen//NetRatings, the premier source for online advertising intelligence, had numerous usability issues with their NetView and @Plan product integration. Shift was engaged for their strategy, information architecture, design and usability expertise in order to improve the experience for their customers  Read more...