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Authentically connecting to a new customer segementHaving spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd? Read more... |
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Innovative digital communication platform from the payment innovatorCredited with the pioneering of the stored value card concept, Comdata had grown to include a broad range of products and services around electronic payments. However, this growth had resulted in a siloed portfolio whose combined services were not well understood by customers. Read more... |
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