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Brand it and bring it to life in the digital channelA private equity group approached Shift with an idea to create a web and catalog experience or the under-served niche of high-income, female owners of purebred dogs. They had knowledge of the business opportunity, but not the digital channel Shift's initial brief was to name and brand the business. Our recommendation of "Fetch" won out over hundreds of other names generated by competitive naming and branding consultants. Read more... |
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Creating consumer power through customizationThe EightySix brand concept centers around the use of creative empowerment to express one’s individual style. As a start-up, EightySix needed a total and economical system to launch their brand, go to market and build both consumer and trade interest. Read more... |
Proven. By Experience. Serving clients around the world gives us a broad base for understanding culture and business -- and generating momentum-building solutions.
