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Adding to the strength of the recently completed Dewars.com global platform, Shift has just deployed a Japanese language version of the site. Japan joins the US, UK, China and Dominican Republic as early adopters of the global digital platform. |
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There's Something Inside...You.Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character. Read more... |
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Rich consumer engagement in the social playgroundResponding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover." Read more... |
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Retracing the steps of Tommy DewarAdding to the strength of the recently completed Dewars.com global platform, Shift has just deployed a Chinese language version of the site. China joins the US, UK and Dominican Republic as early adopters of the global digital platform. In 2010, we expect to extend this reach by deploying Russian, Spanish and Greek versions of the site as well. China's been an important part of the Dewar's story since Tommy Dewar first visited both Canton and Shanghai during his famous "Ramble Around The Globe" in the 1890s. Read more... |
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Let's find your swingUniting with golf equipment giant Callaway, Dewar’s desired a digital marketing campaign that would highlight the partnership on the web and attract its shared audience. Read more... |
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Willkommen bei Bacardi-MartiniWith its global corporate site already established, Bacardi Limited wanted each of its markets to be capable of creating their own, localized corporate sites. Read more... |
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Redefining the notion of a bookWhen the developers of Sophie — open source software for the interactive writing, reading and visualizing rich media documents — recognized the need to bring their online presence up to speed with the dynamic nature of their product, they turned to Shift for guidance. Read more... |
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Authentically connecting to a new customer segementHaving spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd? Read more... |
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Making the perfect combinationAfter the launch of BombaySapphire.com in the spring of 2008, the Italian marketing team approached Shift to provide digital support for their Perfect Combination initiative. The website being a key component of a large-scale marketing push to promote the pairing of Bombay Sapphire drinks with high-end cuisine. Read more... |
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When I go for a drink, my car stays homeThat's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel. Read more... |
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It's not easy being greenIn a marketing climate rife with less-than-authentic green claims, Shift was given the task of communicating the unique qualities of Unifi's flagship product, Repreve, in a fairly cluttered space. At the same time, as an ingredient brand, our efforts needed to build association of recycled/green with Repreve -- in the same manner Lycra is associated with qualities of stretch. Read more... |
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Creating an art movement from scratchIn parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand. At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born. Read more... |
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Thinking outside the pageTo further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities. Read more... |
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Let's take this party mobileTapping into the increasingly present market for mobile web applications, Bacardi USA desired a mobile experience that promoted their family of products while paying of their social responsibility efforts. Read more... |
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Delivering a best-in-category brand experienceExel, the $4.6 billon North American supply chain management and logistics division of DHL and Deustche Post World Net, came to Shift with a newly defined brand and a severely outdated website. Read more... |
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Large enough to care for you, small enough to care about youIn conjunction with a major facilities and service line expansion, FRMC turned to Shift to help establish a completely new web presence. Chief among the challenges our team faced was transitioning an existing, narrow perception of the small, community hospital to that of a premier, regional medical center -- which FRMC had certainly become. Read more... |
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What if you sold the solution, not the product?Panasonic’s Toughbook line of laptops has many challenging selling propositions. Most testing among these is that they are sold through OEMs and priced much higher than competitors. Panasonic needed an effective avenue to educate sales teams on product attributes, value propositions and brand voice and tone. They lacked the ability to coach individual sales professionals through the complex process for their specific industry markets. Read more... |
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Substance always trumps styleDewar's 12 launched a new campaign that sought to define the idea of substance. The campaign focused on the idea that it's what's inside that counts. This message needed to be conveyed through print, television and interactive media. Read more... |
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Conveying the essence of France and the LanguedocIn 2007, Bacardi Global Brands added Noilly Prat to its premium brands portfolio. A niche market brand for connoisseurs, it was the first dry white vermouth, created in 1813 by Joseph Noilly. Upon its acquisition, Bacardi wanted to raise Noilly Prat's profile internationally with a global market platform, and tapped Shift to extend the brand and communication strategy to the web. Read more... |
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A special treat for special timesThough one of the smallest brands in the Bacardi portfolio, Vanille Royale was poised for growth. As part of a global effort to widen distribution of the product, Bacardi USA reached out to Shift to plan, design and build a robust, extensible presence for the brand. Read more... |
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Brand it and bring it to life in the digital channelA private equity group approached Shift with an idea to create a web and catalog experience or the under-served niche of high-income, female owners of purebred dogs. They had knowledge of the business opportunity, but not the digital channel Shift's initial brief was to name and brand the business. Our recommendation of "Fetch" won out over hundreds of other names generated by competitive naming and branding consultants. Read more... |
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A rich, premium experience in an undifferentiated categoryAlways looking to craft new products in an otherwise cluttered category, Bacardi conceived, created and test marketed a hand-crafted, small batch rum called Rubi Rey. As part of the launch/test effort, Shift was engaged to develop a plan, design and execute digital presence for the brand. Read more... |
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Seven sites, one frameworkJohn Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand. Read more... |
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Building and branding the ultimate guide to bar and cocktail cultureLeveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture. Read more... |
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Creating consumer power through customizationThe EightySix brand concept centers around the use of creative empowerment to express one’s individual style. As a start-up, EightySix needed a total and economical system to launch their brand, go to market and build both consumer and trade interest. Read more... |
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Innovative digital communication platform from the payment innovatorCredited with the pioneering of the stored value card concept, Comdata had grown to include a broad range of products and services around electronic payments. However, this growth had resulted in a siloed portfolio whose combined services were not well understood by customers. Read more... |
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The perfect digital accompaniment for summerIn parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito. Read more... |
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We have two products... and no idea how to bring them togetherNielsen//NetRatings, the premier source for online advertising intelligence, had numerous usability issues with their NetView and @Plan product integration. Shift was engaged for their strategy, information architecture, design and usability expertise in order to improve the experience for their customers Read more... |
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