Bombay Sapphire

There's Something Inside...You.


Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character.  Read more...

 
Gilt Groupe - Gilt Man Made Facebook Application
Gilt Groupe

Rich consumer engagement in the social playground


Responding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover."
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Columbus Metropolitan Library - Self-Checkout Kiosk
Columbus Metropolitan Library

A more usable and efficient checkout system


The Columbus Metropolitan Library is among the most-used and highest-ranked library systems in the country. In response to a marked increase in the use of their Self-Checkout Kiosks, the Library had an explicit desire to improve the patron experience with the system.  Read more...

 
Fetch - Digital Strategy, Application Design + Brand Extension
Fetch

Brand it and bring it to life in the digital channel


A private equity group approached Shift with an idea to create a web and catalog experience or the under-served niche of high-income, female owners of purebred dogs. They had knowledge of the business opportunity, but not the digital channel

Shift's initial brief was to name and brand the business. Our recommendation of "Fetch" won out over hundreds of other names generated by competitive naming and branding consultants.  Read more...