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There's Something Inside...You.Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character. Read more... |
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Rich consumer engagement in the social playgroundResponding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover." Read more... |
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Translating cocktail mixology to the social spaceAs part of an effort to extend the reach and relevancy of their successful Designer Glass Competition, Bombay Sapphire reached out to Shift Global for solutions to activate the program in the newly open application environment within Facebook. Read more... |
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Experience the sultry seduction of Havana nightlifeHavana Club, an original iconic rum from Cuba, was relaunched in limited quantities by Bacardi USA after extensive work to recraft the spirit using the original 1935 recipe. As part of the launch effort, Shift was engaged to develop a modest digital presence that paid homage to the 1930s speakeasy cocktail experience, presented the brand as a luxury product and served as a digital destination for offline marketing initiatives. Read more... |
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