Bombay Sapphire

There's Something Inside...You.


Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character.  Read more...

 
Gilt Groupe - Gilt Man Made Facebook Application
Gilt Groupe

Rich consumer engagement in the social playground


Responding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover."
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Bacardi Mojito - Digital Product Experience + Video
Bacardi Mojito

The perfect digital accompaniment for summer


In parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito.  Read more...