Dewar's - TEDGlobal Facebook Integration

Dewar's at TED

As part of their sponsorship of 2011's TEDGlobal event in Edinburgh, Dewar's Scotch Whisky engaged Shift to plan and develop an integrated Facebook-based experience for those fans who weren't lucky enough to attend.  Read more...

Bombay Sapphire

There's Something Inside...You.

Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character.  Read more...

Gilt Groupe - Gilt Man Made Facebook Application
Gilt Groupe

Rich consumer engagement in the social playground

Responding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover."

Bombay Sapphire - Global Digital Experience + Brand Framework
Bombay Sapphire

Thinking outside the page

To further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities.  Read more...

Exel - Digital Brand Experience + Content Platform

Delivering a best-in-category brand experience

Exel, the $4.6 billon North American supply chain management and logistics division of DHL and Deustche Post World Net, came to Shift with a newly defined brand and a severely outdated website.  Read more...

Firelands Regional Medical Center - Comprehensive Digital Experience
Firelands Regional Medical Center

Large enough to care for you, small enough to care about you

In conjunction with a major facilities and service line expansion, FRMC turned to Shift to help establish a completely new web presence. Chief among the challenges our team faced was transitioning an existing, narrow perception of the small, community hospital to that of a premier, regional medical center -- which FRMC had certainly become.  Read more...

Dewar’s Scotch Whisky - Global Digital Experience + Brand Framework
Dewar’s Scotch Whisky

Seven sites, one framework

John Dewar & Sons had expanded their portfolio over several years, each product being presented independent of a cohesive portfolio. The challenge was greater online, where numerous experiences had developed. Each was different than the other, providing little brand continuity across the properties, resulting in an experience that didn't contribute to the full momentum of the brand.  Read more...

BarTV - Digital Experience, Brand + Podcasting Platform

Building and branding the ultimate guide to bar and cocktail culture

Leveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture.  Read more...

Comdata - Digital Brand Experience

Innovative digital communication platform from the payment innovator

Credited with the pioneering of the stored value card concept, Comdata had grown to include a broad range of products and services around electronic payments. However, this growth had resulted in a siloed portfolio whose combined services were not well understood by customers.  Read more...