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NASCAR Nationwide Series / Digital Strategy + Experience Design

Authentically connecting to a new customer segement

Having spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd? Read more...

Champions Drink Responsibly / Social Responsibility Platform

When I go for a drink, my car stays home

That's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel. Read more...

agency partnership automotive Bacardi consumer brands digital strategy experience design Flash/Flex localization Michael Schumacher packaged goods racing social responsibility spirits technical architecture technical development

Germain Motor Company / Access Germain Web Application

Putting real time, distributed data at management's fingertips

After a period of rapid growth and expansion, family-owned Germain Motor compay of Columbus, Ohio found that the hands-on management of their diverse entities was very time consuming. Shift proposed and implemented the "Access Germain" intranet system to efficiently communicate across the entire business. Read more...

application design application development automotive corporate Germain information architecture technical architecture

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