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There's Something Inside...You.Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character. Read more... |
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Rich consumer engagement in the social playgroundResponding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover." Read more... |
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Let's find your swingUniting with golf equipment giant Callaway, Dewar’s desired a digital marketing campaign that would highlight the partnership on the web and attract its shared audience. Read more... |
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Redefining the notion of a bookWhen the developers of Sophie — open source software for the interactive writing, reading and visualizing rich media documents — recognized the need to bring their online presence up to speed with the dynamic nature of their product, they turned to Shift for guidance. Read more... |
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Creating an art movement from scratchIn parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand. At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born. Read more... |
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Let's take this party mobileTapping into the increasingly present market for mobile web applications, Bacardi USA desired a mobile experience that promoted their family of products while paying of their social responsibility efforts. Read more... |
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What if you sold the solution, not the product?Panasonic’s Toughbook line of laptops has many challenging selling propositions. Most testing among these is that they are sold through OEMs and priced much higher than competitors. Panasonic needed an effective avenue to educate sales teams on product attributes, value propositions and brand voice and tone. They lacked the ability to coach individual sales professionals through the complex process for their specific industry markets. Read more... |
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Translating cocktail mixology to the social spaceAs part of an effort to extend the reach and relevancy of their successful Designer Glass Competition, Bombay Sapphire reached out to Shift Global for solutions to activate the program in the newly open application environment within Facebook. Read more... |
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Brand it and bring it to life in the digital channelA private equity group approached Shift with an idea to create a web and catalog experience or the under-served niche of high-income, female owners of purebred dogs. They had knowledge of the business opportunity, but not the digital channel Shift's initial brief was to name and brand the business. Our recommendation of "Fetch" won out over hundreds of other names generated by competitive naming and branding consultants. Read more... |
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Building and branding the ultimate guide to bar and cocktail cultureLeveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture. Read more... |
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Putting real time, distributed data at management's fingertipsAfter a period of rapid growth and expansion, family-owned Germain Motor compay of Columbus, Ohio found that the hands-on management of their diverse entities was very time consuming. Shift proposed and implemented the "Access Germain" intranet system to efficiently communicate across the entire business. Read more... |
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