Bombay Sapphire

There's Something Inside...You.

Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character.  Read more...

Gilt Groupe - Gilt Man Made Facebook Application
Gilt Groupe

Rich consumer engagement in the social playground

Responding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover."

Columbus Metropolitan Library - Self-Checkout Kiosk
Columbus Metropolitan Library

A more usable and efficient checkout system

The Columbus Metropolitan Library is among the most-used and highest-ranked library systems in the country. In response to a marked increase in the use of their Self-Checkout Kiosks, the Library had an explicit desire to improve the patron experience with the system.  Read more...

Dewar's + Callaway - Website, Mobile Apps, Game + Sweepstakes
Dewar's + Callaway

Let's find your swing

Uniting with golf equipment giant Callaway, Dewar’s desired a digital marketing campaign that would highlight the partnership on the web and attract its shared audience.  Read more...

USC + Mellon Foundation - Branding, Strategy + Application Design
USC + Mellon Foundation

Redefining the notion of a book

When the developers of Sophie — open source software for the interactive writing, reading and visualizing rich media documents — recognized the need to bring their online presence up to speed with the dynamic nature of their product, they turned to Shift for guidance.  Read more...

The86Collective - Digital Brand Activation

Creating an art movement from scratch

In parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand.

At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born.  Read more...

Bacardi Mobile Widget - iPhone + Blackberry Application
Bacardi Mobile Widget

Let's take this party mobile

Tapping into the increasingly present market for mobile web applications, Bacardi USA desired a mobile experience that promoted their family of products while paying of their social responsibility efforts.  Read more...

Panasonic - Custom Learning Management System + Courseware

What if you sold the solution, not the product?

Panasonic’s Toughbook line of laptops has many challenging selling propositions. Most testing among these is that they are sold through OEMs and priced much higher than competitors. Panasonic needed an effective avenue to educate sales teams on product attributes, value propositions and brand voice and tone. They lacked the ability to coach individual sales professionals through the complex process for their specific industry markets.  Read more...

Bombay Sapphire - Inspired Mixology Facebook Application
Bombay Sapphire

Translating cocktail mixology to the social space

As part of an effort to extend the reach and relevancy of their successful Designer Glass Competition, Bombay Sapphire reached out to Shift Global for solutions to activate the program in the newly open application environment within Facebook.  Read more...

Fetch - Digital Strategy, Application Design + Brand Extension

Brand it and bring it to life in the digital channel

A private equity group approached Shift with an idea to create a web and catalog experience or the under-served niche of high-income, female owners of purebred dogs. They had knowledge of the business opportunity, but not the digital channel

Shift's initial brief was to name and brand the business. Our recommendation of "Fetch" won out over hundreds of other names generated by competitive naming and branding consultants.  Read more...

BarTV - Digital Experience, Brand + Podcasting Platform

Building and branding the ultimate guide to bar and cocktail culture

Leveraging content from the dozens of brands in their portfolio, Shift Global was asked by Bacardi to build the ultimate online experience around the cocktail culture.  Read more...

Germain Motor Company - Access Germain Web Application
Germain Motor Company

Putting real time, distributed data at management's fingertips

After a period of rapid growth and expansion, family-owned Germain Motor compay of Columbus, Ohio found that the hands-on management of their diverse entities was very time consuming. Shift proposed and implemented the "Access Germain" intranet system to efficiently communicate across the entire business.  Read more...

Nielsen//NetRatings - Web Application Design + Digital Strategy

We have two products... and no idea how to bring them together

Nielsen//NetRatings, the premier source for online advertising intelligence, had numerous usability issues with their NetView and @Plan product integration. Shift was engaged for their strategy, information architecture, design and usability expertise in order to improve the experience for their customers  Read more...