The86Collective - Digital Brand Activation

Creating an art movement from scratch

In parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand.

At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born.  Read more...

Rubi Rey Rum - Digital Brand Experience
Rubi Rey Rum

A rich, premium experience in an undifferentiated category

Always looking to craft new products in an otherwise cluttered category, Bacardi conceived, created and test marketed a hand-crafted, small batch rum called Rubi Rey. As part of the launch/test effort, Shift was engaged to develop a plan, design and execute digital presence for the brand.  Read more...