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Creating an art movement from scratchIn parallel with the development of the Rubi Rey web presence, Shift was asked to take a lead role in planning and execution of a digital activation effort for the Rubi brand. At the core of this strategy is the concept of a curated, user generated art movement--out of that idea, The86Collective was born. Read more... |
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A rich, premium experience in an undifferentiated categoryAlways looking to craft new products in an otherwise cluttered category, Bacardi conceived, created and test marketed a hand-crafted, small batch rum called Rubi Rey. As part of the launch/test effort, Shift was engaged to develop a plan, design and execute digital presence for the brand. Read more... |
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