Noilly Prat - Digital Brand Experience
Noilly Prat

Conveying the essence of France and the Languedoc


In 2007, Bacardi Global Brands added Noilly Prat to its premium brands portfolio. A niche market brand for connoisseurs, it was the first dry white vermouth, created in 1813 by Joseph Noilly. Upon its acquisition, Bacardi wanted to raise Noilly Prat's profile internationally with a global market platform, and tapped Shift to extend the brand and communication strategy to the web.  Read more...