Bacardi Global Brands - Motion Graphics
Bacardi Global Brands

We like that, now make it move


Having recently rolled out several digital marketing campaigns for a number of brands, Bacardi asked Shift to develop motion graphic samples to capture the essence and results of each of these campaigns.  Read more...

 
Bacardi Limited - Experience Design, Localization + CMS
Bacardi Limited

Willkommen bei Bacardi-Martini


With its global corporate site already established, Bacardi Limited wanted each of its markets to be capable of creating their own, localized corporate sites.  Read more...

 
Champions Drink Responsibly - Social Responsibility Platform
Champions Drink Responsibly

When I go for a drink, my car stays home


That's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel.  Read more...

 
Bacardi Mobile Widget - iPhone + Blackberry Application
Bacardi Mobile Widget

Let's take this party mobile


Tapping into the increasingly present market for mobile web applications, Bacardi USA desired a mobile experience that promoted their family of products while paying of their social responsibility efforts.  Read more...

 

Cheers. Salud. Sláinte. Shift Steals The Show


After years spent avoiding arts organizations and awards shows, Shift took 5 of 7 awards in the Interactive and Video category, including Best of Category for the Dewars.com Global Website and Digital Brand Framework.  Read more...

 
Havana Club - Digital Product Launch
Havana Club

Experience the sultry seduction of Havana nightlife


Havana Club, an original iconic rum from Cuba, was relaunched in limited quantities by Bacardi USA after extensive work to recraft the spirit using the original 1935 recipe. As part of the launch effort, Shift was engaged to develop a modest digital presence that paid homage to the 1930s speakeasy cocktail experience, presented the brand as a luxury product and served as a digital destination for offline marketing initiatives.
 Read more...

 
Bacardi Mojito - Digital Product Experience + Video
Bacardi Mojito

The perfect digital accompaniment for summer


In parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito.  Read more...