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A special treat for special timesThough one of the smallest brands in the Bacardi portfolio, Vanille Royale was poised for growth. As part of a global effort to widen distribution of the product, Bacardi USA reached out to Shift to plan, design and build a robust, extensible presence for the brand. Our solution focused on their cause marketing effort (a partnership with bightPink that included a signature cocktail). This was supported by product information, recipes (it's delicious in deserts) and serving suggestions. |
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