Retracing the steps of Tommy Dewar
Adding to the strength of the recently completed Dewars.com global platform, Shift has just deployed a Chinese language version of the site. China joins the US, UK and Dominican Republic as early adopters of the global digital platform. In 2010, we expect to extend this reach by deploying Russian, Spanish and Greek versions of the site as well. China's been an important part of the Dewar's story since Tommy Dewar first visited both Canton and Shanghai during his famous "Ramble Around The Globe" in the 1890s.
In the future, the Chinese presence will be extended to include custom content and features that integrate with forthcoming, country specific marketing (including TV, OOH and print).
Of note, Shift was the first digital agency to have deployed a Chinese language site for Bacardi Limited and the previous version of Dewars.com (launched August 2007) represented the first global whisky site available in Chinese from any spirit company.