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Gilt Groupe / Gilt Man Made Facebook Application

Rich consumer engagement in the social playground

Responding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover."

Built as an application within the existing Gilt Groupe Facebook Fan Page, "Gilt Man Made" leverages Facebook Connect and allows users the ability to combine an image from their Facebook albums with the image of a Gilt model. The new "Gilted" look can then be shared via their wall, their friend's wall and Twitter.

Proven. By Experience. Serving clients around the world gives us a broad base for understanding culture and business -- and generating momentum-building solutions.