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USC + Mellon Foundation / Branding, Strategy + Application Design

Redefining the notion of a book

When the developers of Sophie — open source software for the interactive writing, reading and visualizing rich media documents — recognized the need to bring their online presence up to speed with the dynamic nature of their product, they turned to Shift for guidance.

Providing a stunning makeover, Shift delivered a complete brand package (including color scheme, fonts and iconography) and extended the new Sophie brand messaging to an updated, user-friendly website.

Proven. By Experience. Serving clients around the world gives us a broad base for understanding culture and business -- and generating momentum-building solutions.