Dewar's + Callaway - Website, Mobile Apps, Game + Sweepstakes
Dewar's + Callaway

Let's find your swing


Uniting with golf equipment giant Callaway, Dewar’s desired a digital marketing campaign that would highlight the partnership on the web and attract its shared audience.  

Shift produced a three-pronged, rich media strategy enticing consumers to interact with the site on multiple levels. Features included a sweepstakes, a virtual driving game, animated cocktail recipes and an interactive mobile scorecard.