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The perfect digital accompaniment for summerIn parallel with a massive traditional marketing effort (including placements in and sponsorship of the movie Miami Vice), Shift was asked to design and develop a cocktail-specific microsite focused on the Bacardi Mojito. While tasty, the Mojito seems complex in creation. To demystify that, Shift produced, shot and edited a digital video that clearly and simply illustrated the mixology method. This became the core of the site experience with additional content promoting Miami Vice, variations of the recipe and other other content surrounded it. |
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