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Making the perfect combinationAfter the launch of BombaySapphire.com in the spring of 2008, the Italian marketing team approached Shift to provide digital support for their Perfect Combination initiative. The website being a key component of a large-scale marketing push to promote the pairing of Bombay Sapphire drinks with high-end cuisine. An underlying goal was to reach out to professionals in the food and spirits industry and engage them through events and competitions promoting Bombay Sapphire as a perfect accompaniment to a meal. Maintaining the artistic vision of the global site, BombaySapphire.com, Shift created a module to showcase the drink/meal combinations in an attractive gallery layout. This was designed so content could be easily edited to conform to the goals and changes in the Italian marketplace. From an event showcasing the product to traveling stations at local bars and restaurants, the website was deployed in a variety of ways outside of its online presence that would not have been possible without the unique interactive experience our design provided. |
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