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What if you sold the solution, not the product?Panasonic’s Toughbook line of laptops has many challenging selling propositions. Most testing among these is that they are sold through OEMs and priced much higher than competitors. Panasonic needed an effective avenue to educate sales teams on product attributes, value propositions and brand voice and tone. They lacked the ability to coach individual sales professionals through the complex process for their specific industry markets. To meet Panasonic’s needs, Shift conceived, designed and built a robust, custom learning management system that delivered content through text, diagrams, streaming video and flash animation. The site‘s main element was a personalized control and coaching center that tracks an individual's progress through the training module. This virtual classroom delivery has proven extremely successful --it has delivered valuable knowledge, directly leading to a 30% increase in sales. The system has saved Panasonic significantly on travel expenses for training. Now in its fourth version, managers rave about the application’s efficacy and ease of use. |
Proven. By Experience. Serving clients around the world gives us a broad base for understanding culture and business -- and generating momentum-building solutions.
