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Experience the sultry seduction of Havana nightlifeHavana Club, an original iconic rum from Cuba, was relaunched in limited quantities by Bacardi USA after extensive work to recraft the spirit using the original 1935 recipe. As part of the launch effort, Shift was engaged to develop a modest digital presence that paid homage to the 1930s speakeasy cocktail experience, presented the brand as a luxury product and served as a digital destination for offline marketing initiatives. To introduce this special product, the site includes video content from the blending and distillantion team as well as twists on traditional cocktail recipes. |
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