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Brand it and bring it to life in the digital channelA private equity group approached Shift with an idea to create a web and catalog experience or the under-served niche of high-income, female owners of purebred dogs. They had knowledge of the business opportunity, but not the digital channel Shift's initial brief was to name and brand the business. Our recommendation of "Fetch" won out over hundreds of other names generated by competitive naming and branding consultants. Next, we extended their basic business plan to develop a full, digital strategy. This brought together content, commerce and community in a unique experience unlike any other in the category. Our work extended to the development technical and information architecture as well as a series of visual studies that brought the brand to life in the browser. Finally, we worked with Fetch to develop a comprehensive breed selection and recommendation tool for deployment to the site. |
Proven. By Experience. Serving clients around the world gives us a broad base for understanding culture and business -- and generating momentum-building solutions.
