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Bombay Sapphire / Inspired Mixology Facebook Application

Translating cocktail mixology to the social space

As part of an effort to extend the reach and relevancy of their successful Designer Glass Competition, Bombay Sapphire reached out to Shift Global for solutions to activate the program in the newly open application environment within Facebook.

Relying on the wealth of assets unique to the program as well as a customized cocktail discovery engine, Shift crafted a concise experience that educates, entertains and allows viral sharing and notification of branded content. Note: many of these features no longer work due to changes in the Facebook ecosystem.

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