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When I Go For A Drink, My Car Stays HomeThat's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel. Featuring Schumacher, Bacardi's Global Social Responsibility Ambassador, and extending the traditional advertising, PR and event efforts, Shift crafted all of the digital components of this strategy -- designing and developing a comprehensive web experience that included everything from non-alcoholic cocktail recipes and alternative transport suggestions to tips on hosting a responsible gathering. Additionally, behind the scenes videos, press releases and supporting materials have been made available on the site for media and the trade. |
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