Empowering Account Holders
Working with Alliance Data, Shift has developed a template-based series of Facebook tabs that provide cardholder access to account management, shopping and special offers. For those who are not already cardholders, the tab identifies loyalty benefits and provides quick access to an online application.
The tabs were provided in turnkey fashion to the retailers' social teams, allowing them easy integration.
Initially deployed with Buckle and Woman Within, this program is being offered to additional retail partners throughout 2011-12.