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Thinking outside the pageTo further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities. Shift was engaged to fundamentally rethink how online content is organized and presented. Through innovation and imagination, Shift pushed aside traditional page-based hierarchy in favor of an object-based approach, allowing dynamic aggregation of any piece of content with another. The experience of the site sets a new design standard with a revolutionary integration of space, motion and media. It is among the first to exploit the concept of Touch Interaction as it looks toward the future of evolving user expectations. Finally, in pushing exposure to, and conversation about, Bombay Sapphire's brand beyond the boundaries of the site, Shift planned and integrated Social Media tagging into every content asset. This allows the site to be taken to and promoted within popular social media communities such as Digg, del.icio.us and Facebook. |
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