Large enough to care for you, small enough to care about you
In conjunction with a major facilities and service line expansion, FRMC turned to Shift to help establish a completely new web presence. Chief among the challenges our team faced was transitioning an existing, narrow perception of the small, community hospital to that of a premier, regional medical center -- which FRMC had certainly become.
To transform the existing (yet minimal) offline brand into a robust digital experience, Shift crafted a site strategy, structure, user experience and technical architecture that both inform and educate site visitors. The end result is an entirely new experience that simplifies navigation, surfaces relevant content, extends brand language and inspires action.