Bacardi Limited - Experience Design, Localization + CMS
Bacardi Limited

Willkommen bei Bacardi-Martini


With its global corporate site already established, Bacardi Limited wanted each of its markets to be capable of creating their own, localized corporate sites.  Read more...

 
USC + Mellon Foundation - Branding, Strategy + Application Design
USC + Mellon Foundation

Redefining the notion of a book


When the developers of Sophie — open source software for the interactive writing, reading and visualizing rich media documents — recognized the need to bring their online presence up to speed with the dynamic nature of their product, they turned to Shift for guidance.  Read more...

 
NASCAR Nationwide Series - Digital Strategy + Experience Design
NASCAR Nationwide Series

Authentically connecting to a new customer segement


Having spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd?  Read more...

 
Bombay Sapphire (Italy) - Perfect Combination Module + Gallery
Bombay Sapphire (Italy)

Making the perfect combination


After the launch of BombaySapphire.com in the spring of 2008, the Italian marketing team approached Shift to provide digital support for their Perfect Combination initiative. The website being a key component of a large-scale marketing push to promote the pairing of Bombay Sapphire drinks with high-end cuisine.  Read more...