NASCAR Nationwide Series - Digital Strategy + Web Experience Design
NASCAR Nationwide Series

Effectively Using The Digital Channel To Authentically Connect To A New Customer Segment


Having spent its first season of sponsorship on the sidelines, Nationwide Insurance decided to leverage its association with the NASCAR Nationwide Series to increase sales of insurance policies. But how does a Fortune 500 company connect with the NASCAR crowd?  Read more...
 

Shift Global Honored as One of the Fastest Growing Companies in Central Ohio


In its first year of eligibility, Shift Global has landed on the 2008 Columbus Business First Fast 50 list. With an average growth of 179% during the past two years, the Columbus-based digital agency entered this year's list at #11. The 2008 winners and final rankings were revealed at the 13th Annual Fast 50 Luncheon and Awards Ceremony on October 16th. Of note, Shift is one of 20 companies appearing on the list for the first time.  Read more...
 
Champions Drink Responsibly - Web Experience
Champions Drink Responsibly

When I Go For A Drink, My Car Stays Home


That's what 7-time Formula 1 World Champion Michael Schumacher believes. As Bacardi Limited rolled out their multi-year, global social responsibility campaign to fight drunk driving, they looked to Shift Global to enhance their message and extend it to the digital channel.  Read more...
 
Bombay Sapphire - Global Web Experience + Brand Framework
Bombay Sapphire

Thinking Outside The Page


To further solidify their marketing position as a leader in premium gin, Bombay Sapphire needed to alter its global web platform to better support both global communication platforms and provide a more effective support for local market online activities.  Read more...