Bombay Sapphire

There's Something Inside...You.


Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin depth and richness of character.  Read more...
 
Gilt Groupe - Gilt Man Made Facebook Application
Gilt Groupe

Rich consumer engagement in the social playground


Responding to Gilt Groupe's desire to reach and engage a slightly younger demographic with their Gilt Man offering, Shift and Relevent partnered to conceive and implement an engaging Facebook application in which users to give their friends a "Gilt Man Makeover."
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Dewar’s (China) - Regionalized Web Experience
Dewar’s (China)

Retracing the steps of Tommy Dewar


Adding to the strength of the recently completed Dewars.com global platform, Shift has just deployed a Chinese language version of the site. China joins the US, UK and Dominican Republic as early adopters of the global digital platform. In 2010, we expect to extend this reach by deploying Russian, Spanish and Greek versions of the site as well. China's been an important part of the Dewar's story since Tommy Dewar first visited both Canton and Shanghai during his famous "Ramble Around The Globe" in the 1890s.
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Shift takes home two Awards of Excellence


Shift Global recently took home two Awards of Excellence in the 2009 CSCA Creative Best Competition. We were honored in both the Campaign category (for the Dewar's Proshop program) and the Video category (for the 2008 Bombay Sapphire DGC Wrapup).

Of note, Shift was the only digital agency to receive an Award of Excellence in either category and the only digital agency honored for an integrated campaign. Details here and additional links after the jump.  Read more...